Here Are 6 ways to use Text Message Marketing

It seems like everywhere you turn, people are talking about marketing automation. Even though it’s easy to tune out common buzzwords, automation is something you need to pay attention to — especially when it comes to SMS (Short Message Service). Tools like an auto SMS sender can upgrade your messaging strategy and increase your revenue.

Looking for the best auto SMS? Here’s how to weed out the good Text Message Marketing platforms from the bad.

Marketing statistics show that more than 20% of companies that use marketing automation are automating content delivery. We expect this number to continue rising in the coming years.

One good reason why many people may not be doing business with you is because, even though you're a nice person with a great offer, they are distracted and forgetting about your business, your offer, your products and you.

If you've been in business for a while and gone through your list of friends and family to sell to —you know that multi-media, multi-step communication with your prospects and customers is the name of the sales-growth game today.

So why don't you implement text message marketing as a type of timed, targeted, sequential, multi-media marketing in your business?

Maybe the answer is you don't want to be too pushy or believe that your prospects know what you offer and “they'll buy when they're ready."

We get it and understand completely, which is why we created this list of 6 ways to quickly, easily, and effectively use text message marketing to grow your sales.

1. Give a great first impression to new leads

How many times have you opted-in for something from a company only to have their weekly email go into your Promotions or Junk mailboxes and you forget you even signed up for that newsletter or promotion because you have 20 other tabs open on your computer and life is busy?

Use text messaging marketing to immediately send both an email and an automated text message to your new lead that reinforces and confirms their wisdom in contacting you.

Here’s an example- You have an offer on your website for a free initial consultation. When a new lead fills out a form, then a text is sent with a link to book the free initial consultation with you.

2. Get invoices paid on time

You're in business to help your customers solve their problems, but if you don't get paid, you can't help anyone. Use our specialized service to remind your prospects—and yourself—when an invoice has gone out and needs to be paid.

3. Send appointment reminders

You've done the hard work by capturing a new lead who has set a time to meet with you. Now ensure that your prospects show up for events, webinars, and meetings and that they have all the information they need ahead of time, i.e., meeting links, phone numbers, and/or directions with automated text message reminders.

4. Provide personalized communication

Ensure that your most important emails are being read by sending an automated follow-up text message reminding your clients and referencing your sent email.

Example - You sent an email with important information following a webinar you hosted to encourage the attendees to purchase your coaching course. After the email is sent, trigger an automated text message - “Hello {first name}, I sent you an important email about our coaching program. Let me know if you have any questions {phone number}.”

5. Offer sales team notifications

Notify your sales team automatically when new leads get tagged or move through the system.

We all get busy and have multiple tabs and apps open. Getting a text message reminder is a proven way to cut through the clutter and bubble the hottest leads to the top.

6. Fill in scheduling gaps

Cancellations and rescheduling happen, and like perishable goods at the grocery store, you can't get the time back that you set aside to meet with clients and prospects. When you find a surprise opening in your calendar, treat it like a flash sale and send a broadcast text message to your customers to fill open appointment slots and maximize your time and subsequently your earnings.

Are you ready to ask why you should use text marketing to enlarge your audience? As text messaging has grown in popularity, countless studies across a myriad of industries have discovered the following:

1. Text messages have an open rate of over 90% compared to 21% of emails ever getting opened;
2. At least 85% of all text messages are read within 3 minutes, compared to 48 hours for an email;
3. Customers usually respond to text messages within 5 minutes, compared to waiting 48 hours for email replies;
4. The average person looks at their phone at least 150 times a day, imagine how often we use phones for texts vs. emails;
5. More than 66% of customers made a purchase because they received a personalized text message.

Merritt Marketing Group provides Automated Text Messaging as well as Text Message Broadcasts for it’s customers. If you'd like to know more, try our FREE Marketing Audit so we can see where you are at and what we can do to get you on the right track as quickly and efficently as possible.

Market like you mean it!