Who is Your Target Audience?

A target audience is the specific group of people who are most likely to be interested in a company's products or services.

Every business’s success depends on talking to the right people. And, we don’t mean the right investors or the right partners. We mean your target audience. Your customers. This should be a crucial part of your brand strategy.

How to Identify Your Target Audience

There’s a limited number of customers for every business. No one brand can appeal to everyone. If you want to convert people into customers, you have to find your customers.

And, therein lies the rub. Who are these people? And, just as importantly, where are they? Ideally, you already know something about your target audience. Most business owners and entrepreneurs research and define their target audience in a business plan. This is a smart approach. When Starting a business you have to understand your market and audience. Otherwise, your business will fail quickly. But, in case you haven’t defined your target audience, here’s what you should know:

Your target audience is the folks who have the problem that your product or service solves.

They not only need your product or service, but they also share your brand’s values and jive with your brand’s personality traits.

Finally, your target audience is those who meet all of the criteria above and can also afford to buy your service or product.

It’s not enough to know WHO your best customers are.

You also need to know where they are. What social media platforms do they prefer? Do they read particular publications, listen to specific podcasts, or watch certain streaming channels? If you want to attract your ideal buyers, you have to meet your target audience where they are.